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Influencer Marketing Strategy : How to Create Successful Influencer Marketing
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing categoryCreate an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing.However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy.It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy.This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes.Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
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Combined Blogging, Vlogging and Social Media Influencer Diploma
Get Insta savvy with this Combined Blogging, Vlogging and Social Media Influencer Diploma You will learn how to leverage social media tools and features to earn revenue And learn about the complexities of social media marketing Learn what vlogging is, about different famous vloggers and how to create a successful channel As well as how to devise rich content for your blog and attract more readership And how to reinforce your brand on social media and attract followers Perfect for aspiring influencers XO Student Discount card available 5-star score on Trustpilot Grow your business with this Blogging, Vlogging and Social Media Influencer Diploma for 19 pounds
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Content Marketing For Dummies
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog.Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how.It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your businessExplains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoidShows how to create content and get it published online in long or short formOffers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
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Influencer Marketing : Building Brand Communities and Engagement
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms.Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience.Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework.With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations.With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
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What is the difference between influencer marketing and viral marketing?
Influencer marketing involves collaborating with individuals who have a dedicated and engaged following on social media to promote a product or service. The goal is to leverage the influencer's credibility and reach to drive brand awareness and sales. On the other hand, viral marketing aims to create content that spreads rapidly and organically among a large audience, often through social sharing. The key difference is that influencer marketing involves partnering with specific individuals, while viral marketing relies on creating highly shareable content that resonates with a broad audience.
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What does an influencer marketing manager do?
An influencer marketing manager is responsible for developing and implementing strategies to leverage social media influencers to promote a brand or product. They identify and collaborate with influencers who align with the brand's values and target audience, negotiate partnerships, and track the performance of influencer campaigns. Additionally, they analyze data and metrics to measure the effectiveness of influencer marketing efforts and make recommendations for future campaigns. Overall, an influencer marketing manager plays a key role in building brand awareness, driving engagement, and ultimately increasing sales through influencer partnerships.
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What is the difference between influencer marketing and social media marketing?
Influencer marketing involves collaborating with individuals who have a significant following and influence on social media to promote a brand or product. These influencers create content that showcases the brand to their audience. On the other hand, social media marketing involves using social media platforms to promote a brand or product directly to the target audience through paid advertising, organic content, and engagement strategies. While influencer marketing leverages the influence of individuals, social media marketing focuses on the brand's own presence and messaging on social media platforms.
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How can influencer marketing be used in accounting?
Influencer marketing can be used in accounting by collaborating with finance or accounting influencers to promote accounting software, services, or educational resources. These influencers can create content that educates their audience on accounting best practices, software reviews, or industry updates. By partnering with influencers in the accounting field, businesses can increase brand awareness, credibility, and reach a targeted audience interested in finance and accounting topics.
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Strategic Content Marketing : Creating Effective Content in Practice
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing.Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension.On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing.This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations.In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills.Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
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B2B Influencer Marketing : Work With Creators to Generate Authentic and Effective Marketing
Have you ever wondered how your B2B brand could use influencers to drive revenue?Ever seen B2C brands killing it in the creator economy and wanted to do the same?If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marketing.B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness.This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships. Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators.From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing.With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences.This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people?Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate?How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored?Is the privacy of users violated with the data obtained?Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it.It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
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Content Marketing Strategies For Dummies
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing.Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces.This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis.The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence.By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.Content marketing entails creating and curating content online via blog posts, social media platforms, and more.The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand.This easy-to-understand guide will help you do just that.Analyze customer data to better understand your target audience's journeyLeverage social platforms, such as Facebook and Twitter, to develop channel promotionsCreate and curate intelligent, engaging content that leads to actionBuild upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Price: 22.99 £ | Shipping*: 3.99 £
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Which YouTuber do you trust for influencer marketing?
As an AI language model, I don't have personal opinions, but many businesses and individuals trust YouTubers like PewDiePie, Casey Neistat, or Jenna Marbles for influencer marketing. These creators have built a strong reputation for authenticity, engaging content, and a loyal fan base, making them effective partners for influencer marketing campaigns. It's important to research and choose a YouTuber whose audience aligns with your brand and values to ensure a successful influencer marketing collaboration.
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What belongs to content marketing?
Content marketing involves creating and sharing valuable, relevant content to attract and engage a target audience. This content can take various forms, such as blog posts, videos, infographics, social media posts, and more. The goal of content marketing is to build brand awareness, establish credibility, and ultimately drive profitable customer action.
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Which blogging platform?
The best blogging platform for you depends on your specific needs and goals. If you're looking for a user-friendly and customizable platform, WordPress is a popular choice. If you want a simple and straightforward platform, Blogger may be a good option. For those interested in a more visual and design-focused platform, Squarespace or Wix could be a good fit. Ultimately, it's important to consider your technical skills, design preferences, and long-term goals when choosing a blogging platform.
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Is influencer marketing a complement to conventional advertising or consumer manipulation?
Influencer marketing can be seen as a complement to conventional advertising rather than consumer manipulation. Influencers have built a loyal following based on their expertise or personality, making their recommendations more authentic and trustworthy to their audience. By partnering with influencers, brands can reach a targeted audience in a more organic way, enhancing their overall marketing strategy. While influencers can influence consumer behavior, it is ultimately up to the consumer to make the decision to purchase a product or service.
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